Most of us have a cause that is dear to us, whether for personal reasons or a humanitarian one. Mine would be drug prevention awareness campaigns. It might be stemming from the fact that I saw first hand what drug use and abuse can do to a person dear to me. Without having the right tools or an organization to turn to fifteen years ago, I buried myself in online readings and taught myself about the psychology behind causes, consequences and treatments of drug addicts.Moreover I want to stress on the fact that such topic was taboo and raising questions led to only raising question marks upon yourself. Adding to my initial shock, was the fact that many educated people often use illicit substances for no apparent reason. A trend? a getaway from reality? I wouldn’t really know since I have always been against drugs my entire life.
A few days ago, I stumbled upon the Instagram account of a friend who has posted pictures depicting a meeting taking place of a drug awareness campaign led by Mentor Arabia. I was absolutely thrilled and happy that there was a group out there taking matter into its own hand in focusing on such a topic which led me to actively research about the whole campaign.
Mentor Arabia is a regional non- governmental foundation advocating drug prevention among Arab children and youth. We all know that children are molded within the first few years of their teens hence making it the focus of such campaign. Mentor Arabia’s mission is to prevent drug behavior among the youth by promoting healthy lifestyles, empowerment capacity development and awareness.
On September the 9th, Mentor Arabia held a press conference at the Four Seasons Hotel in Beirut to launch its 2015 campaign “Ma Btifro’ Ma’eh” (I don’t care) with the presence of the campaign’s ambassadors, Saudi football legend, Sami Al-Jaber and Lebanese young actress, Aimee Sayah. Both ambassadors shot a commercial in Beirut stressing on reaching a large number of youth through social media platforms, thus increasing the awareness on the harmful effects of drug use and its prevention. The campaign will reach the population through TV commercials and the visits of both ambassadors to schools and universities across Lebanon. A segment is up on the foundation’s website for further reading. The selection of both, Sami and Aimee comes from the fact that these two celebrities are looked upon to by both girls and boys, regardless of their age. What better role models to get one’s message through, to Lebanese youth in specific and the Arab World in general.
The world’s analytics are changing so is the people’s mindset. How we used to think and shy away from topics is no longer an issue nowadays. Taboo is paving way to concerned and empowered people in taking matters in their own hands.
I believe that it is in each and every one of our power to further develop our knowledge on drug related problems and take the necessary measures so as to prevent the further widespread of this issue.
Mentor Arabia. I will be looking forward in following your journey throughout this campaign.
I am sure it will be a successful awareness campaign.
Best of Luck!